CITY OF BEAVERTON TO DEVELOP BRAND WITH OREGON FIRM FUNK/LEVIS & ASSOCIATES
Posted: July 9th, 2010 10:55 AM
The City of Beaverton has selected Funk/Levis & Associates, a strategic brand design firm, for a citywide brand development project. The project, which kicked-off mid June, will involve intensive research as well as the development of a new brand for the city through the Funk/Levis proprietary Brand Foundation process.
Through the Brand Foundation process, workshops and survey research help identify the unique brand of each entity. Once the Brand Foundation is developed, it becomes a guide in the creation of an engaging brand which will be expressed through messaging, colors, fonts, logo and web design. Development of the brand is expected to be complete by the end of 2010.
"A new brand for the city was among the most important areas of concern for the community during the visioning process," said Mayor Denny Doyle. "I'm looking forward to working with Funk/Levis to develop an updated image for Beaverton, a brand that better reflects the community that we all love."
More than two years ago, the City of Beaverton embarked on a citizen-based visioning process. The Beaverton Community Vision garnered ideas and input from nearly 5,000 people and distilled that information into community aspirations for the City. A top initiative was the creation of a unique brand identity that will help the City of Beaverton proactively attract more business, jobs, and visitors as well as better represent the City in a positive and memorable way. The branding initiative is a priority project for the city as noted in Mayor Doyle's 10 Point Plan for 2010.
"When we think of 'brands' we often first think of well-known products or services, but brand development is also crucial for destinations. In the same way that a strong brand entices customers to purchase goods and services, it will also draw people into a city. Funk/Levis has a strong background in building engaging and effective brands and we are extremely excited about working with the City of Beaverton on this project," Anne Marie Levis, President, Funk/Levis & Associates.
ABOUT BEAVERTON
Beaverton has been recognized as the safest city in the Pacific Northwest for three consecutive years, as one of the best places to raise kids by BusinessWeek magazine, a Top 100 Best Places to Live in America by Money Magazine, an All-America City finalist, one of the 100 Best Walking Cities in America by Prevention Magazine, retains a Bronze Award Bicycle Friendly community designation by the League of American Bicyclists and is one of the Environmental Protection Agency's Green Power Communities. Beaverton also enjoys the most diverse population (by percentage of population) among Oregon cities.
ABOUT FUNK/LEVIS & ASSOCIATES
Funk/Levis & Associates specializes in the design of brands, advertising, media, business plans and strategies. Over the firm's three decades, it has designed award-winning work and has now created more than 500 logos and thousands of marketing communications pieces. For more information, visit their website, www.funklevis.com.
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